Hi, Scott here! If you haven’t heard of a Dental Therapist, don’t worry, we hadn’t heard the term either when our clients at Healthier Colorado asked us to dig into rural and low-income [...]

Imagine conducting qualitative research in multiple cities, even countries, at the same time. Now imagine doing it for substantially less than the price of traditional, in-person research. Do we [...]

It has been almost three weeks since we shut the doors at our Denver homes, opening them only to go out for exercise, walk our dogs, hang out in the backyard, or grab groceries. Like most of [...]

How well do you understand your target customers’ decision-making journey? Systems thinking has taught us that there are quick, everyday, low-stakes decisions and slow, complex, high-stakes [...]

Instead of watching live, I recorded the second night of the second Democratic debate and watched it today. I spent most of the week in focus groups across the country and it was great to get [...]

The Net Promoter Score (NPS) is based on a single question, typically included in a survey or sent as a single-question email:  On a scale of zero to ten, how likely are you to recommend our [...]

Many of our biggest challenges as researchers relate to recruiting qualified participants to participate in our research projects. Like many researchers, we see low response rates on emails [...]

Denver StartUp Week is here! While it’s called StartUp Week, we’re confident that even the most established businesses will leave with new understandings of how to learn about and market to their [...]

A recent story in the Denver Business Journal asked, “Can Country Clubs Evolve?” Our answer is, and was, yes. In 2014, we completed a series of focus groups for Columbine Country Club, one of the [...]

Everyone has a basic understanding of what a focus group is. It’s a moderated discussion of a topic with multiple members of a targeted demographic sitting around a table responding to questions [...]