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Our Researchers have a wide range of experience completing ethnographic market research projects for clients across industries. The following ethnographic research examples and case studies highlight our range of experience.
Clients and Case Studies

Understand the disease journeys of key AbbVie patient segments

Clients and Case Studies

Community perceptions about Kaiser and understanding the group health plan selection process

Clients and Case Studies

The integration of health and fitness product lines into Best Buy stores

cherry-creek

Understand millennial and first-time homebuyer experiences

linkedin
usa-swimming

Understand parent experiences and motivations for children’s participation in swim teams and clubs

dcr

Understanding the recruitment and enrollment processes for clinical trials

millercoors

Redesign of graphics and overall consumer messaging for Miller Lite

whole-food

Understand in-store checkout experience; perceived challenges when Trader Joe’s enters a market.

linkedin-sales-navigator
legrand

Innovation research for new products; concept validation; shopping and installation experiences

webroot

Understanding how IT decision makers select vendors and products

exempla

The difficulty of quitting smoking, in the smoker’s own words

miller

Multi-city test market research leading to introduction of Miller Chill

ugg

Gauge consumer knowledge of the physical characteristics of Ugg products

boa

Exploration of in-store consumer reaction to shoes featuring the Boa lacing system

middle-atlantic

In-office, task-oriented user studies to identify functionality for future generations of proprietary software

presto

Customer experience with home fryers for product innovation

hartford

Money managers’ experience with The Hartford’s line of mutual funds

teva

Introduction of new products and related marketing materials

smartassets

User experience research to understand member attrition

horizon

Customer experience with home fitness equipment for product innovation

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