It’s not just the view. It’s the viewer.
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What we do​

We have a keen eye for identifying opportunities. ​
We are strategy, messaging, and product development experts who engage audiences through qualitative research methods.

By identifying and understanding your audiences, we’ll help you look smarter, connect with key constituencies, and avoid costly mistakes based on assumptions or outdated thinking.

How we do it

We practice thoughtful engagement with the audiences you have and the audiences you want.
From product and message ideation to gauging customer satisfaction, we employ a variety of research methodologies designed to uncover lived experiences so we can point you toward a strategy that resonates with your target audiences.

Here’s your target.
We'll help you get there.

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We’ll go the distance to help you define your opportunity!

We’re a couple of Ph.D.’s from a school of journalism and mass communication. We bring the curiosity of a journalist, the skills of audience analysis, and the insights we’ve gained from 20 years of studying consumers to every project.

When You Have Five Minutes with a Customer, Do This…

Learn what your audience thinks about your company and its products, why they choose you (or not) and what they would like to see from you in the future.