Ethnographic and Consumer
We conduct in-depth, qualitative consumer research for clients who need a deeper understanding of their key market segments’ experiences and interests so they can create innovative products, services and messages that will engage consumers and grow market shares.
Nothing substitutes for the deep understanding of your customers and their experiences, beliefs, wants, desires, and frustrations that you get through ethnographic research. We provide that depth of understanding by getting to know consumers on their own terms, in a setting that’s comfortable to them, and by letting our findings emerge naturally, without preconceptions or biases.
We’re based in the Denver – Boulder area and work with clients across the country and internationally.
What people say they do and what they really do are often entirely different.
When all your market research has drowned the voice of the customer—let us help you find it again.
How are our focus groups different? We get people talking.