The market for women’s fitness apparel has been expanding by as much as 10% each year over the last several years, but manufacturers struggle to keep pace with consumers’ evolving and highly specific preferences.
Wondering how our research works? Take a look at this quick study we did for fun recently. This case study in innovation research is longer
When we started Consumer Research Associates a dozen years ago, we had a stable of clients in the product development industry and a smattering of
With a rainy spring here in Colorado our latest project mocked David and me. We are both longtime tennis players, though we have both strayed
