Ethnographic Research Consultants| A Denver Research Company

It’s not just the view. It’s the viewer.
Get Good Info.

What we do

We have a keen eye for identifying opportunities.

We are strategy, messaging, and product development experts who engage audiences through qualitative research methods.

By identifying and understanding your audiences, we’ll help you look smarter, connect with key constituencies, and avoid costly mistakes based on assumptions or outdated thinking.

How we do it

We practice thoughtful engagement with the audiences you have and the audiences you want.

From product and message ideation to gauging customer satisfaction, we employ a variety of research methodologies designed to uncover lived experiences so we can point you toward a strategy that resonates with your target audiences.

Here’s your target.
We'll help you get there.

Clients and Projects

Commercial

Why isn’t my award-winning product flying off the shelves?

Civic

How do we talk to swing voters about the upcoming election?

Commercial

How do we align product messaging with decision maker needs?

Civic

How do we affect the legislative process to support our initiative?

More Good Info

Methodology Case Study: Guerrilla Research Hits the RTD A Line

Wondering how our research works? Take a look at this quick study we did for fun recently. This case study in innovation research is longer

Our Industry Is Changing, and So Are We.

When we started Consumer Research Associates a dozen years ago, we had a stable of clients in the product development industry and a smattering of

A Multi-Method Approach to Understanding Women’s Tennis Experiences

With a rainy spring here in Colorado our latest project mocked David and me. We are both longtime tennis players, though we have both strayed

Paving the Way for Dental Therapist Legislation

Hi, Scott here! If you haven’t heard of a Dental Therapist, don’t worry, we hadn’t heard the term either when our clients at Healthier Colorado

We’ll go the distance to help you define your opportunity!

We’re a couple of Ph.D.’s from a school of journalism and mass communication. We bring the curiosity of a journalist, the skills of audience analysis, and the insights we’ve gained from 20 years of studying consumers to every project.