When we started Consumer Research Associates a dozen years ago, we had a stable of clients in the product development industry and a smattering of clients in communications and advertising. Our clients understood the value of research, and they kept coming back because we always went the distance by not simply reporting findings, but telling clients what to do with them and how to act on them.
We excelled in providing the foundational research our clients needed to understand their customers, and soon they felt as if they knew them on their own. As we sought new clients, we sometimes struggled to convince them of the value of ethnographic and focus group research because they often came to us with a bias toward “big” data and quantitative surveys. Throw a pandemic into that changing landscape, and the type of qualitative research we practice faced even more challenges.
Whatever direction you need, we’re here to guide you. You’ll still find all of our methods when you drill deeper into our new website, but what we really hope you’ll see first is our ongoing commitment to helping you and your organization understand your customers and audiences so that you can – and will – succeed.