How well do you understand your target customers’ decision-making journey? Systems thinking has taught us that there are quick, everyday, low-stakes decisions and slow, complex, high-stakes decisions.
But what happens in a world overflowing with data and quick access to information? Often the simple decisions become difficult, and the difficult decisions become simple.
In this session we’ll relay stories from our own research experience as well as those from brands you already know to see how companies are turning systems thinking upside down and how you can learn to understand your customers whether they’re thinking quickly or slowly.
When: Thursday, September 19th, 2:00-3:30 pm
Where: The Jake Jabs Center at CU Denver, located at 1475 Lawrence Street, 5th Floor BUSB 5406