Our goal is to understand the expectations users bring to their online interactions with your products and messages and to help you understand and meet those expectations.

Qualitative Brand Research

Does your new product or service align with popular conceptions about your brand? If not, can it? And how, exactly, are consumers in various market segments talking about your brand today?

Understanding how people talk about your products and services is key to consumer outreach, maintaining brand loyalty, and understanding how to introduce new products and services under your brand.

Through a combination of qualitative and brand research methodologies that engage your current and potential customers, Consumer Research Associates can help you identify the visual and verbal triggers that resonate with consumers and compel them to act – all while providing you the context for expanding and understanding your evolving brand.

Case Study


Multi-city test market research leading to introduction of Miller Chill


Case Study

Best Buy

The integration of health and fitness product lines into Best Buy stores


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