The market for women’s fitness apparel has been expanding by as much as 10% each year over the last several years, but manufacturers struggle to keep pace with consumers’ evolving and highly specific preferences.
Wondering how our research works? Take a look at this quick study we did for fun recently. This case study in innovation research is longer
When we started Consumer Research Associates a dozen years ago, we had a stable of clients in the product development industry and a smattering of
With a rainy spring here in Colorado our latest project mocked David and me. We are both longtime tennis players, though we have both strayed
Hi, Scott here! If you haven’t heard of a Dental Therapist, don’t worry, we hadn’t heard the term either when our clients at Healthier Colorado
Imagine conducting qualitative research in multiple cities, even countries, at the same time. Now imagine doing it for substantially less than the price of traditional,
It has been almost three weeks since we shut the doors at our Denver homes, opening them only to go out for exercise, walk our
How well do you understand your target customers’ decision-making journey? Systems thinking has taught us that there are quick, everyday, low-stakes decisions and slow, complex,
