Methodology Case Study: Guerrilla Research Hits the RTD A Line

 In Case Studies, Methods, Thought

Wondering how our research works? Take a look at this quick study we did for fun recently. This case study in innovation research is longer than most blog posts, but it’s rich with information and insights into our work. It will take you 10-15 minutes to read. If you ride RTD’s A Line in Denver, it provides a new way of looking at an everyday experience – you may even want to read it on the train! If you don’t ride RTD’s A Line, it’s a quick example of a research methodology we use to improve customer communication and experience.

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