The consumer-facing approach that drives our consumer ethnography projects is to get as close as the project will allow to a consumer’s actual experience.

See the World through Your
Customers’ Eyes

Consumer artifacts are often included in the final deliverable. These unique, creative artifacts bring consumer insights to life in keeping with the ethnographic nature of our research projects.

Many research companies offer customer insights featuring numbers and spreadsheets. Consumer Research Associates delivers consumer insights that help companies understand their customers as more than a set of numbers.

Sample consumer artifacts include:

  • Diaries or activity journals completed by consumers
  • Photographs taken by consumers
  • Photographs of objects we ask consumers to bring to a research session

Case Study


Multi-city test market research leading to introduction of Miller Chill


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