Let Consumer Research Associates help you identify the visual and verbal triggers that resonate with consumers and compel them to act.
Customer Experience Strategy
Ethnographic research projects typically begin with a question and end with a rallying cry. The question is rooted in an uncertainty our clients have about their customers while the rallying cry speaks to the enhanced understanding of them that ethnography provides through its thick and rich description of attitudes and behaviors.
Our ethnographic research approach, which focuses on getting as close to the customer as possible, allows for customer feedback in their own words and using their own artifacts. Our use of ethnographic research methods allows for deliverables filled with customer feedback to highlight and explain consumer trends that have been identified through the research process.