Thought

How well do you understand your target customers’ decision-making journey? Systems thinking has taught us that there are quick, everyday, low-stakes decisions and slow, complex, high-stakes [...]

Instead of watching live, I recorded the second night of the second Democratic debate and watched it today. I spent most of the week in focus groups across the country and it was great to get [...]

The Net Promoter Score (NPS) is based on a single question, typically included in a survey or sent as a single-question email:  On a scale of zero to ten, how likely are you to recommend our [...]

Many of our biggest challenges as researchers relate to recruiting qualified participants to participate in our research projects. Like many researchers, we see low response rates on emails [...]

Denver StartUp Week is here! While it’s called StartUp Week, we’re confident that even the most established businesses will leave with new understandings of how to learn about and market to their [...]

Everyone has a basic understanding of what a focus group is. It’s a moderated discussion of a topic with multiple members of a targeted demographic sitting around a table responding to questions [...]

If you thought Millennials had turned your customer base upside down, just wait until you meet Gen Z. Will they tank brick-and-mortar shopping? Is cash a thing of the past for this generation? [...]

Wondering how our research works? Take a look at this quick study we did for fun recently. This case study in innovation research is longer than most blog posts, but it’s rich with information [...]

Asking the right questions is one of our greatest strengths and vital to our, and our clients’, successes. In this article, we’ll shed some light onto how the early millennials have moved from [...]