You Have Your Net Promoter Score – What Next?
The Net Promoter Score (NPS) is based on a single question, typically included in a survey or sent as a single-question email: On a scale of zero to ten, how likely are you to recommend our [...]
What We’re Thinking: Millennials Are Approaching 40! What Does This Mean for Marketers?
Asking the right questions is one of our greatest strengths and vital to our, and our clients’, successes. In this article, we’ll shed some light onto how the early millennials have moved from [...]
What We’ve Been Working On: Want to Buy a Country Club?
Nationwide, the statistics are clear. Golf participation in the US is down 14% over the last 20 years. Nike stopped manufacturing golf equipment. The growth in golf participation that does exist [...]
What We’ve Been Working On: Encouraging Participation in Clinical Trials
Our client, a contract research organization (CRO), conducts early and late phase trials for the pharmaceutical industry. They were interested in identifying how to encourage new and repeat [...]
