Methods

Imagine conducting qualitative research in multiple cities, even countries, at the same time. Now imagine doing it for substantially less than the price of traditional, in-person research. Do we [...]

It has been almost three weeks since we shut the doors at our Denver homes, opening them only to go out for exercise, walk our dogs, hang out in the backyard, or grab groceries. Like most of [...]

Instead of watching live, I recorded the second night of the second Democratic debate and watched it today. I spent most of the week in focus groups across the country and it was great to get [...]

The Net Promoter Score (NPS) is based on a single question, typically included in a survey or sent as a single-question email:  On a scale of zero to ten, how likely are you to recommend our [...]

Many of our biggest challenges as researchers relate to recruiting qualified participants to participate in our research projects. Like many researchers, we see low response rates on emails [...]

Everyone has a basic understanding of what a focus group is. It’s a moderated discussion of a topic with multiple members of a targeted demographic sitting around a table responding to questions [...]

Here’s a quick read from the Harvard Business Review. It really sums up our approach quite well – every innovation inquiry requires a reframing of the question so you can identify the [...]

Wondering how our research works? Take a look at this quick study we did for fun recently. This case study in innovation research is longer than most blog posts, but it’s rich with information [...]