Can Country Clubs Evolve?
A recent story in the Denver Business Journal asked, “Can Country Clubs Evolve?” Our answer is, and was, yes. In 2014, we completed a series of focus groups for Columbine Country Club, one of the [...]
How You Define the Problem Determines Whether You Solve It
Here’s a quick read from the Harvard Business Review. It really sums up our approach quite well – every innovation inquiry requires a reframing of the question so you can identify the [...]
Methodology Case Study: Guerrilla Research Hits the RTD A Line
Wondering how our research works? Take a look at this quick study we did for fun recently. This case study in innovation research is longer than most blog posts, but it’s rich with information [...]
