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  • Home
  • Expertise
    • NPS Consulting Services
    • Consumer Experience
    • Product Development and Testing
    • Brand and Messaging
    • Online Behavior and User Testing
  • Methods
    • Consumer Interviews
    • Consumer Observations
    • Consumer Artifacts
    • Focus Groups
  • Clients and Case Studies
  • Blog
  • Why us
    • Prospectus
    • Researcher Bios
    • Contact Us

Articles

Home » Articles
 Can Country Clubs Evolve?
0
By admin
In Articles, Case Studies, Projects
Posted August 23, 2018

Can Country Clubs Evolve?

A recent story in the Denver Business Journal asked, “Can Country Clubs Evolve?” Our answer is, and was, yes. In 2014, we completed a series of focus groups for Columbine Country Club, one of the [...]

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 Just when you thought you had figured out the millennials!
0
By admin
In Articles, Thought
Posted August 7, 2018

Just when you thought you had figured out the millennials!

If you thought Millennials had turned your customer base upside down, just wait until you meet Gen Z. Will they tank brick-and-mortar shopping? Is cash a thing of the past for this generation? [...]

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 A Denver business learns about gentrification
0
By admin
In Articles, Messaging
Posted May 15, 2018

A Denver business learns about gentrification

Let’s say you’re a local coffee chain. You have 16 locations throughout Colorado, with a majority in or around Downtown Denver. You work with a local ad agency to come up with some new messaging. [...]

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 How You Define the Problem Determines Whether You Solve It
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By admin
In Articles, Business, Case Studies, Methods
Posted November 3, 2017

How You Define the Problem Determines Whether You Solve It

Here’s a quick read from the Harvard Business Review. It really sums up our approach quite well – every innovation inquiry requires a reframing of the question so you can identify the [...]

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