Consumer Research Associates
Focus Groups and Customer Studies for Market Research
How We Do It
Firsthand feedback from actual users and potential customers. Uncover ideas and issues that your team may not have considered but are important to your customer.
What We Do
We conduct online and in-person focus groups and customer studies for product and message development
How We Do It
Firsthand feedback from actual users and potential customers. Uncover ideas and issues that your team may not have considered but are important to your customer.
We’ll help you get good info no matter where you are in your product development or messaging strategy using:
Foundational Research:
Take a deep dive into people’s lives through qualitative research methodologies designed to help you develop empathy for them, uncover unmet needs and wants, and identify new product and messaging opportunities
Formative Research:
Test your concept products and messages with current and future users and audiences to identify your winners, understand the duds, and get valuable insight into how to refine them before committing to them.
Evaluative Research:
Gauge customer and audience satisfaction to validate your spend, identify opportunities for ongoing strategic development, and continue the customer feedback loop.
Get Feedback Quickly.
In 30 days or less we will develop a focus group or customer study tailored to your needs, recruit qualified participants, conduct the study, and deliver your results.
Get Feedback Quickly.
In 30 days or less we will develop a focus group or customer study tailored to your needs, recruit qualified participants, conduct the study, and deliver your results.
