Imagine conducting qualitative research in multiple cities, even countries, at the same time. Now imagine doing it for substantially less than the price of traditional, in-person research. Do we [...]
It has been almost three weeks since we shut the doors at our Denver homes, opening them only to go out for exercise, walk our dogs, hang out in the backyard, or grab groceries. Like most of [...]
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How well do you understand your target customers’ decision-making journey? Systems thinking has taught us that there are quick, everyday, low-stakes decisions and slow, complex, high-stakes [...]
Instead of watching live, I recorded the second night of the second Democratic debate and watched it today. I spent most of the week in focus groups across the country and it was great to get [...]
The Net Promoter Score (NPS) is based on a single question, typically included in a survey or sent as a single-question email: On a scale of zero to ten, how likely are you to recommend our [...]
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