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A recent story in the Denver Business Journal asked, “Can Country Clubs Evolve?” Our answer is, and was, yes. In 2014, we completed a series of focus groups for Columbine Country Club, one of the [...]

Everyone has a basic understanding of what a focus group is. It’s a moderated discussion of a topic with multiple members of a targeted demographic sitting around a table responding to questions [...]

If you thought Millennials had turned your customer base upside down, just wait until you meet Gen Z. Will they tank brick-and-mortar shopping? Is cash a thing of the past for this generation? [...]

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Let’s say you’re a local coffee chain. You have 16 locations throughout Colorado, with a majority in or around Downtown Denver. You work with a local ad agency to come up with some new messaging. [...]

Here’s a quick read from the Harvard Business Review. It really sums up our approach quite well – every innovation inquiry requires a reframing of the question so you can identify the [...]

Wondering how our research works? Take a look at this quick study we did for fun recently. This case study in innovation research is longer than most blog posts, but it’s rich with information [...]

Asking the right questions is one of our greatest strengths and vital to our, and our clients’, successes. In this article, we’ll shed some light onto how the early millennials have moved from [...]

Nationwide, the statistics are clear. Golf participation in the US is down 14% over the last 20 years. Nike stopped manufacturing golf equipment. The growth in golf participation that does exist [...]