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Many of our biggest challenges as researchers relate to recruiting qualified participants to participate in our research projects. Like many researchers, we see low response rates on emails [...]

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A recent story in the Denver Business Journal asked, “Can Country Clubs Evolve?” Our answer is, and was, yes. In 2014, we completed a series of focus groups for Columbine Country Club, one of the [...]

Everyone has a basic understanding of what a focus group is. It’s a moderated discussion of a topic with multiple members of a targeted demographic sitting around a table responding to questions [...]

If you thought Millennials had turned your customer base upside down, just wait until you meet Gen Z. Will they tank brick-and-mortar shopping? Is cash a thing of the past for this generation? [...]

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Let’s say you’re a local coffee chain. You have 16 locations throughout Colorado, with a majority in or around Downtown Denver. You work with a local ad agency to come up with some new messaging. [...]

Here’s a quick read from the Harvard Business Review. It really sums up our approach quite well – every innovation inquiry requires a reframing of the question so you can identify the [...]

Wondering how our research works? Take a look at this quick study we did for fun recently. This case study in innovation research is longer than most blog posts, but it’s rich with information [...]