How well do you understand your target customers’ decision-making journey? Systems thinking has taught us that there are quick, everyday, low-stakes decisions and slow, complex, high-stakes [...]
Instead of watching live, I recorded the second night of the second Democratic debate and watched it today. I spent most of the week in focus groups across the country and it was great to get [...]
The Net Promoter Score (NPS) is based on a single question, typically included in a survey or sent as a single-question email: On a scale of zero to ten, how likely are you to recommend our [...]
Many of our biggest challenges as researchers relate to recruiting qualified participants to participate in our research projects. Like many researchers, we see low response rates on emails [...]
A recent story in the Denver Business Journal asked, “Can Country Clubs Evolve?” Our answer is, and was, yes. In 2014, we completed a series of focus groups for Columbine Country Club, one of the [...]
