A recent story in the Denver Business Journal asked, “Can Country Clubs Evolve?” Our answer is, and was, yes. In 2014, we completed a series of focus groups for Columbine Country Club, one of the [...]
Everyone has a basic understanding of what a focus group is. It’s a moderated discussion of a topic with multiple members of a targeted demographic sitting around a table responding to questions [...]
If you thought Millennials had turned your customer base upside down, just wait until you meet Gen Z. Will they tank brick-and-mortar shopping? Is cash a thing of the past for this generation? [...]