Can Country Clubs Evolve?
A recent story in the Denver Business Journal asked, “Can Country Clubs Evolve?” Our answer is, and was, yes. In 2014, we completed a series of focus groups for Columbine Country Club, one of the [...]
Focus group or on-location interviews – which is right for your consumer insights project?
Everyone has a basic understanding of what a focus group is. It’s a moderated discussion of a topic with multiple members of a targeted demographic sitting around a table responding to questions [...]
Just when you thought you had figured out the millennials!
If you thought Millennials had turned your customer base upside down, just wait until you meet Gen Z. Will they tank brick-and-mortar shopping? Is cash a thing of the past for this generation? [...]
