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  • Home
  • Expertise
    • NPS Consulting Services
    • Consumer Experience
    • Product Development and Testing
    • Brand and Messaging
    • Online Behavior and User Testing
  • Methods
    • Consumer Interviews
    • Consumer Observations
    • Consumer Artifacts
    • Focus Groups
  • Clients and Case Studies
  • Blog
  • Why us
    • Prospectus
    • Researcher Bios
    • Contact Us

Archives

Monthly Archive for: "August, 2018"
Home » Archives for August 2018
 Can Country Clubs Evolve?
0
By admin
In Articles, Case Studies, Projects
Posted August 23, 2018

Can Country Clubs Evolve?

A recent story in the Denver Business Journal asked, “Can Country Clubs Evolve?” Our answer is, and was, yes. In 2014, we completed a series of focus groups for Columbine Country Club, one of the [...]

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 Focus group or on-location interviews – which is right for your consumer insights project?
0
By admin
In Methods, Thought
Posted August 21, 2018

Focus group or on-location interviews – which is right for your consumer insights project?

Everyone has a basic understanding of what a focus group is. It’s a moderated discussion of a topic with multiple members of a targeted demographic sitting around a table responding to questions [...]

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 Just when you thought you had figured out the millennials!
0
By admin
In Articles, Thought
Posted August 7, 2018

Just when you thought you had figured out the millennials!

If you thought Millennials had turned your customer base upside down, just wait until you meet Gen Z. Will they tank brick-and-mortar shopping? Is cash a thing of the past for this generation? [...]

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