consumer-research-associates-latest-work
Our Researchers have a wide range of experience completing ethnographic market research projects for clients across industries. The following ethnographic research examples and case studies highlight our range of experience.
Clients and Case Studies

Understand the disease journeys of key AbbVie patient segments

Clients and Case Studies

Community perceptions about Kaiser and understanding the group health plan selection process

Clients and Case Studies

The integration of health and fitness product lines into Best Buy stores

linkedin

User experience research and training for enterprise software transition

usa-swimming

Understand parent experiences and motivations for children’s participation in swim teams and clubs

dcr

Understanding the recruitment and enrollment processes for clinical trials

bonfils

Identify opportunities to increase blood donations through messaging and online functionality

whole-food

Message development to counter competitive threats

millercoors

Redesign of graphics and overall consumer messaging for Miller Lite

legrand

Innovation research for new products; concept validation; shopping and installation experiences

webroot

Understanding how IT decision makers select vendors and products

exempla

The difficulty of quitting smoking, in the smoker’s own words

miller

Multi-city test market research leading to introduction of Miller Chill

ugg

Gauge consumer knowledge of the physical characteristics of Ugg products

boa

Exploration of in-store consumer reaction to shoes featuring the Boa lacing system

middle-atlantic

In-office, task-oriented user studies to identify functionality for future generations of proprietary software

presto

Customer experience with home fryers for product innovation

hartford

Money managers’ experience with The Hartford’s line of mutual funds

teva

Introduction of new products and related marketing materials

block-and-company

Customer experience with key management systems

horizon

Customer experience with home fitness equipment for product innovation

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text.