If you thought Millennials had turned your customer base upside down, just wait until you meet Gen Z. Will they tank brick-and-mortar shopping? Is cash a thing of the past for this generation? [...]

Let’s say you’re a local coffee chain. You have 16 locations throughout Colorado, with a majority in or around Downtown Denver. You work with a local ad agency to come up with some new messaging. [...]

Here’s a quick read from the Harvard Business Review. It really sums up our approach quite well – every innovation inquiry requires a reframing of the question so you can identify the [...]

Wondering how our research works? Take a look at this quick study we did for fun recently. This case study in innovation research is longer than most blog posts, but it’s rich with information [...]

Asking the right questions is one of our greatest strengths and vital to our, and our clients’, successes. In this article, we’ll shed some light onto how the early millennials have moved from [...]

Nationwide, the statistics are clear. Golf participation in the US is down 14% over the last 20 years. Nike stopped manufacturing golf equipment. The growth in golf participation that does exist [...]

Sharing Stories is a project created by Stories Without Borders and funded by the Colorado Health Foundation. The goal of the project is to reduce stigma around accessing mental health care by [...]

Our client, a contract research organization (CRO), conducts early and late phase trials for the pharmaceutical industry. They were interested in identifying how to encourage new and repeat [...]